Funds Usage ● 35% of the funds will be used to build the Binance platform and perform upgrades to the system, which includes team recruiting, training, and the development budget. ● 50% will be used for Binance branding and marketing, including continuous promotion and education of Binance and blockchain innovations in industry mediums. A sufficient budget for various advertisement activities, to help Binance become popular among investors, and to attract active users to the platform. ● 15% will be kept in reserve to cope with any emergency or unexpected situation that might come up. Team We have a solid team led by Changpeng Zhao, with both traditional wall street finance and cryptocurrency experience. We have a track record of successful startups under our belt. Changpeng Zhao - CEO (aka CZ in the crypto community) LinkedIn Profile CZ is the founder and CEO of BijieTech, a company that provides cloud-based exchange systems to exchange operators. Since founding in Sept 2015, BijieTech now powers 30+ exchanges in Asia. In the first 12 months since founding, BijieTech closed 36.1 million RMB ($5.3MM USD) in revenue, and will double that in its second year. BijieTech has never accepted any outside investments, being cash flow positive from day one. As soon as the Binance ICO finishes, CZ will remain a shareholder of BijieTech, but will relinquish all of his management duties to a new CEO. CZ will focus exclusively on Binance. This applies to all BijieTech members listed in this whitepaper. Prior to BijieTech, CZ was the co-founder and CTO of OKCoin. During his stay there, OKCoin launched their international site, and their futures trading platform. Co-ordinating with Stefan Thomas, CZ also lead the first proof-of-reserves in any China crypto exchange. Most other major exchanges in China followed soon after. In addition to managing the tech team there, he also lead the international marketing team. He is still mentor to and good friends with Zane Tackett.